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Climate: The Need for New Public Power and a Comms Re-Boot – with Rachel Kyte

This is because the public is increasingly anxious about deepening climate realities. That’s why new communications and a new narrative are needed so urgently.

The good news? “People want to know what to do.” New initiatives for innovative democratic engagement would force leaders to step up. Let’s talk climate action in a way that inspires and mobilises everyone, especially governments and business.

But how? Honesty is crucial. “We need to come clean with people,” Kyte emphasises. Acknowledge the challenges and don’t sugarcoat reality. Instead focus on simplicity, ambition and a few readily achievable goals, like improving energy efficiency in buildings.

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