Despite Donald Trump’s return to the White House, the business case for sustainability remains strong. Tackling climate change is urgent, and companies investing in green strategies are securing long-term success. Dan Esty, Hillhouse Professor at Yale University, joins Nik Gowing on the Thinking the Unthinkable podcast to explain why sustainability momentum is now irreversible.
Dan’s book Green to Gold predicted that businesses using environmental strategies would gain an advantage. Today, that’s proving true. Some hesitate over short-term costs, but Dan warns against delaying action. “Most business investments last decades. It makes no sense to pivot based on short-term politics.”
Despite political shifts, multiple forces are still pushing the transition. Scientific evidence is mounting—2024 was the hottest year on record, and extreme weather is increasing.
Sustainability is now essential for businesses. “We’re moving beyond the shareholder-first model,” Dan explains. “Consumers, employees, and regulators demand accountability.” Commitment remains strong in the U.S. and Europe despite policy changes.
Yale’s Climate Communications Group finds 60-70% of the public supports clean energy, though cost remains a concern. However, green solutions are becoming more affordable. “Technology breakthroughs are driving costs down. Early adopters will benefit the most,” Dan says.
Dan’s advice: think long-term. “Sustainability isn’t going away. Those who lead now will reap the rewards.”
Watch the full episode of the Thinking the Unthinkable podcast to learn how businesses can turn green strategies into gold, even in the face of political headwinds.
Dan Esty
Hillhouse Professor & Director,
The Center for Environmental Law and Policy at Yale University
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